Consulting + Product Studio

Architecting products and systems that scale.

We help companies and technical teams build and improve products and process.

1M+
app downloads led
9-figure
ERP delivered
Millions
of MAU scaled
~10 yrs
product & ops

01 — Selected work

What we're building right now.

A few of the consumer and developer tools we're actively building — across security, fitness, wellbeing, and focused work.

Canary

Security · Developer tooling

Canary

A vulnerability scanner that watches your dependency tree and alerts you the moment a CVE affects your stack. Cross-references 10+ databases — GHSA, OSV, NVD, npm audit, PyPI, Sonatype OSS Index, Go Vuln DB, RubySec, FriendsOfPHP and RustSec.

npm · PyPI · Maven · Go · RubyGems · NuGet · Cargo · Composer

canary.a2bcompany.com
Gravity Fitness logo

Fitness · Wellbeing

Gravity Fitness

Gravity brings fitness, nutrition, and personal growth onto prison facility tablets—so the routine a person builds inside is still theirs on the day they walk out.

Fitness · Nutrition · Personal growth

gravityfitness.io
Nintai logo

Productivity · Focus

Nintai

A focused-work companion. Run timed sessions against a specific project and task, log them honestly, and keep a calm board of what actually matters — built around the discipline of showing up, not the dashboard.

Sessions · Logging · Projects

nintai.app
MuscleWiki logo

Fitness · Education

MuscleWiki

A free exercise library built around an interactive muscle map — pick a muscle to get targeted exercises from a catalog of 2,000+, each with video tutorials and step-by-step instructions. No registration required.

Muscle map · 2,000+ exercises · Video tutorials

musclewiki.com

02 — Consulting

Enterprise expertise for complex challenges.

We can help when your existing team needs to meet new challenges while continuing their day-to-day.

S1

Software Implementation & ERP

System selection, upgrades, migrations, and custom integrations — planned around your operations and guided from evaluation through go-live and adoption.

S2

Technical Team Leadership

Embedded leadership for your development team — as scrum master, product owner, or technical lead — bringing the structure, cadence, and clarity that carry work through to delivery.

S3

Product Strategy

Feature prioritization, user research, and strategic planning — turning ideas into validated prototypes and a clear, executable path to ship.

S4

Change Management

Process engineering, agile transformation, and stakeholder alignment — designing ways of working that stick long after the engagement ends.

Why teams work with us

  • Delivered ERP for a nine-figure manufacturer after multiple prior failures
  • Scaled platforms to millions of monthly active users
  • Experience across semiconductor, defense, manufacturing, and consumer
  • Hands-on leadership with CFO/COO-level business acumen

03 — Track record

A decade of shipping under pressure.

  1. 2014

    Blocher Consulting

    CFO & Scrum Master — directing development teams and operations.

  2. 2019

    Interim CEO

    Led an organization of 20+ technical staff through a leadership transition while maintaining operations and client relationships.

  3. 2020

    Founded a2bcompany

    ERP implementations and bespoke software for nine-figure clients.

  4. 2022

    MuscleWiki — COO & Product Lead

    Drove platform modernization and a subscription transition, scaling to millions of monthly users.

  5. 2024

    1M+ downloads

    Surpassed one million app downloads.

  6. Now

    What's next

    Building products and partnering with teams that want to ship something durable.

Alex Benson

04 — Founder

Alex Benson

Technical product leader with nearly a decade bridging business needs and technical solutions. From business analyst to CEO, I've led teams, delivered enterprise projects, and built products that serve millions.

My approach is analytical and hands-on: understand the system, find the constraint, and ship the change that moves the business. That mindset has driven product growth, team leadership, and successful transformations across consumer and enterprise work.

Outside the work: 4.0 pickleball, the Indiana Pacers, science fiction, and blockchain since 2016.

alexbenson.info

Get in touch

Let's build something durable.

Tell us about the product or the problem. We'll tell you the fastest credible path to shipping it.